Our favourite reasons to wear a Merino Wool base layer in winter July 13, 2017 07:46

Big Boss Warwick wears a Merino wool base layer all year round and with the cold now upon us, the whole Woolerina team are doing the same - most of us wear one from around March to October to keep the chill at bay. We've popped together our favourite reasons to wear a Merino base layer to share with you...just in case you need convincing!

1. Warmth -  Merino wool is natural insulator, holding heat within the fibres and distributing this warmth evenly across your body, to get the most warmth from your base layer, we say the firmer the better!

2. Turn your heater down - in wearing a base layer, you may just find that you can turn your heater down a degree or two and as a result, reduce your power bill. Did you know that in1962, JFK told his staff who were complaining about the cold and to go and pop a woollen jumper on?!

3. Odour resistant - Merino wool is naturally anti-microbial so you able to wear it longer than other fibres without 'being on the nose'! Leave it out to air overnight and you can then pop it back on tomorrow...and the next day...and the day after that!

4. Better sleep - leave your base layer on when you hop into bed at night and we almost guarantee that you will get a better nights sleep! Sydney University trials have even done studies to prove this, using Woolerina.

5. Less bulk - With a good firm Merino Wool base layer on, you'll reduce the need for multiple thick, heavy layers - leaving you looking much less like the 'Michelin Man'!

Our picks for a base layer?

Merino wool base layer, womens long sleeve v neck     Merino wool base layer, kids and baby singlets     Merino wool base layer, mens long sleeve crew neck     

Pippa xx

Mothers Day May 05, 2017 06:21

As Mothers Day is next weekend, I thought I would share with you the beautiful mums, who shared their gorgeous little children with us for the AW17 collection photo shoot. 

I asked the girls what being a mum means to them:

Wendy, mum to Sid.

Wendy said "When Sid was just a few days old I read this quote and it has really stuck with me... it still gives me a lump in my throat!"
“Making the decision to have a child - it is momentous. It is to decide forever to have your heart go walking around outside your body. ” (Elizabeth Stone)

Wendy's Mothers Day pick: Women's long sleeve crew neck top.


Cherie, mum to Lenny.

Cherie said "I still have to pinch myself when Lenny yells out 'Muuummmm' (Does he really mean me?!)  It is the loveliest feeling and to see him growing and changing everyday - it blows my mind."

Cherie's Mothers Day pick: Women's long sleeve scoop neck top.

Sarah Woolerina Mum

Sarah, mum to Max, Ollie + Will.

"I feel blessed to have three healthy children. Motherhood so far has been both challenging and rewarding. I have an overwhelming feeling of love for my little men." 

           Sarah's Mothers Day pick: Long Line Cardigan.

I can very much relate to these special little comments from these mums, no doubt if you're a mum you can too!

Happy Mothers Day to all you beautiful mums!

Pippa xx

Fashion Revolution 2017 April 23, 2017 15:27

Lately I have been cleaning out my wardrobe, and anything I have not worn in the last 12 months I am donating or giving away to friends. My goal is to create a wardrobe that is functional, stylish and is made up of neutral tones (probably mostly black, I just love black!). As it is Fashion Revolution week, this movement has really hit home for me so I have decided to add another criteria for creating my minimalist wardrobe; it needs to be full of garments that are ethically made in Australia with love.
As you can imagine Fashion Revolution has been a hot topic of discussion in our office, and it has really made me think about my wardrobe, so  I wondered what kinds of thoughts it sparked for our Woolerina team:
"The ability to know exactly where our product comes from, how it has been managed and the pleasure of working with dedicated and passionate people makes me extremely proud and grateful. This knowing is extremely important in enabling us to sell with a noble purpose."
 - Warwick, Founder of Woolerina -

 "We had become a throw away society and no one cared about the planet. This is slowly changing and is very encouraging for our industry that people are starting to care and to ask the question #who made my clothes?"

- Delia, Production Manager - 

"I have 8 children so working in a safe, flexible and ethical environment and able to maintain a work life balance is extremely important. It also allows me to be actively involved in my children's daily life." 

- Melissa, Machinist -

“Penny and I are both so proud to work along side our Dad and to be able to provide an ethical and sustainable product which is made here in Australia."
- Pippa + Penny - 

It really is so encouraging to see so many people taking part in this global movement called Fashion Revolution. I am sure I am not the first to create a minimalist wardrobe with Fashion Revolution in mind, and  I would love to hear if any of you have taken this approach. Lucky for me, my wardrobe will kick off with a few Woolerina's!

Don't forget to ask the question of your favourite brands this week #whomademyclothes?

Pippa xx

We love Gift Wrapping! November 30, 2016 10:59

Pippa and I have always had a bit of a "thing" for beautifully wrapped gifts! Despite not being amazing at getting my Christmas shopping done early (I'm a freak at the mad two-days-before-Christmas-shopping-dash!!), I love getting all my presents out ready for wrapping (that's usually on Christmas Eve, thanks to my disorganisation) and I love planning how and what I'm going to do to my presents to make them look beautiful under the tree and for my loved ones to unwrap.

If you aren't like Pippa and I, we'd love to help you with your wrapping! Simply select the 'Gift Wrap' option at the checkout, you can also pop a message there for us to hand write on a card on your behalf. If you'd like the gift sent directly to the lucky recipient, just enter their details in the shipping section. We can ship anywhere in the world but please be mindful of shipping times at this time of year. Simple! And the best bit is, it's FREE!

This year we'll be using Woolerina fabric as our "ribbons" - not only are they beautiful and unique, it's also a great way for us to re-use some of our fabric scraps.

Got a special request? Please get in touch via phone (02)6851 2100 or email

Penny xx

Cool Wool - wearing Merino in warmer weather November 17, 2016 15:06

It's a very common myth that wool is only good to wear when it's cold - I'm just going to set that record straight because, lets face it, you don't see those woolly sheep sweating it out when it's 35 degrees C!! 

There is so much to love about the Merino fibre and its many amazing, naturally occurring properties. You may have heard the term "cool wool"? This simply refers to a lightweight wool fabric that is great when worn in warmer weather - it's not magic or a new technology, it's simply the natural attributes of the Merino fibre doing its thing!

As the temperatures (finally!) start to rise in our parts, here are a few reasons for you to keep Woolerina in your Spring/Summer wardrobe:

It's breathable - due to wool's ability to absorb large amounts of water vapour and then move it into the atmosphere via evaporation, you'll feel cooler and drier for longer. Wool is able to absorb around 30% of it's own weight in moisture before you will feel wet - not only is this great in warmer temperatures when you tend to sweat, it's also great when it rains - you won't get that cold, wet feeling you get from so many other fibres!

It's odour resistant - need we say more? By helping you sweat less, you'll be less smelly! However this doesn't only apply to body odour, wool won't take on other odours either, think cooking smells, perfume, smoke. We love this property as it results in less washing too - a simple airing overnight & your Woolerina is good to go again tomorrow! 

It's insulating - this is something we think about in winter, but really it's important all year round (ever been in an uninsulated shed in the middle of summer?!). The fibre structure of Merino wool includes a natural crimp which in turn creates small, insulating, air pockets, this then allows your body to easily regulate it's own temperature - you'll be warm in winter & cool in summer!

It's UV resistant - wool absorbs ultraviolet (UV) light, protecting you from the harsh rays of the sun.

When planning how best to incorporate Woolerina into your warm weather wardrobe, we suggest choosing lightweight pieces that aren't too firm fitting. We talked about insulation above - the closer you wear wool to your skin & the more fitted it is, the warmer it will be so, conversely the looser it is, the cooler it will be. Got it?! 

Talking about the natural attributes of the beautiful Merino fibre makes me super excited and I especially love being able to tell you why it is so great coming into summer. I now own two pairs of Happy Pants (one Indigo, one Black) and they get far more wear in the warmer weather than they do the cool - their loose fit and lightweight fabric mean they just breathe so well!

I hope you'll give our "cool wool" a whirl!

Penny xx

Check out our fave Woolerina pieces from our current Spring|Summer collection below.

womens t-shirt with capped sleeve (black)

womens t-shirt with capped sleeve (silver)
+ happy pant (indigo)

mens short sleeve t-shirt with patch pocket (indigo)


Keeping the critters away - store your woollens well! November 17, 2016 15:05 1 Comment

With the warm weather finally starting to rear it's head, it's time to pop away your winter woollies.

Most of us know that wool can be susceptible to attacks from nasty little critters (mostly moths, but can be other bugs too), so if you're like us & don't want this happening in your wardrobe, we highly recommend you check out this blog post Pippa wrote last year on storing your woollens over summer.

It's really important that you're using a good, fresh moth deterrent all year round. At the beginning of winter each year, we invariably hear from customers who've "lost" a Woolerina or two to vermin & each year we hear that they chose their favourite Woolerina not a big, bulky jumper! Just as we prefer wearing beautiful fine Merino, the vermin would much rather eat the fine fibres - so much easier to chew through!! Our favourite natural deterrents are fresh bay leaves or whole black peppercorns.

Another thing to remember is that, while you don't need to wash your Woolerina pieces regularly whilst you're wearing them, for storage they should always be put away clean. Vermin are attracted to the proteins left from our skin, so if you store without washing, chances are your beautiful Woolerina will be attacked. 

Of course if you have any questions on how to best store &/or care for your Woolerina pieces, we would be only too happy for you to get in touch!

Penny xx

Family Business Day 2016 September 14, 2016 00:00 2 Comments

Working in our family business...what it means to me.

Working in a family business goes right back to my childhood when we (my sister Pippa and I) used to go to work with mum and dad after school at Jemalong Wool. Whilst this wasn't paid work, a spare office meant that we were able to play "offices" much fun when you're about 8!

When I was 14 we moved to "Torig Park", a small property 5km east of Forbes which, at the time, was a 10,000 tree stone and pome fruit orchard. This was the start of real employment within our family business - summer holidays consisted of long, hot days spent both picking and packing fruit to earn enough money to sustain us through a year of boarding school. 

When I finished school I spent a year working in and around Forbes, mostly for other family businesses - when you are in a rural community, most businesses are family owned and operated, so I gained an appreciation of what it is like to be "on the other side" - working inside someone else's family unit.

A few years at uni and my very short-lived career as a Registered Nurse began - I loved the work of helping people and taking care of them when they are at their most vulnerable, but I hated the bureaucracy of working in the public health system and the lack of control working for such a large, government owned organisation brought...a very different experience to working in small business!

The opportunity to work at Woolerina arose in 2009 when I was looking for something to "tide me over" till I worked out exactly what it was I wanted to do with my life...Dad needed some extra help every now and then, but the role very quickly grew into a full time job! Almost 8 years, 1 husband and 2 kids later, I'm still here.

When I started working at Woolerina I loved being able to take a problem, embrace it and work on an outcome, knowing that what I'd done was directly affecting me and our business. This is still one of the main reasons I love working at Woolerina and for our family.

My role at Woolerina is to manage the administrative side to our business, but the reality is that I do numerous and varied roles - a typical day might see me answer the phone, pack orders, bookkeeping, plan and execute our social media strategy, do the graphic design for an ad in a magazine, discuss product design and development AND clean the office! I know that working in small business, and family business in particular, is like this - you need to be a Jack (or Jill)-of-all-trades!

Now that I have my own family, the flexibility that working for our family business provides is amazing - I am able to work part time in the office, take work home and bring my kids with me if there's something that needs to be done at a particular time. Taking my girls to the office usually creates utter chaos as they raid fabric off-cut bins, pinch stationary and generally distract everyone from their work, however I believe that involving them in my working life enables them to see the importance of what I do and the value to hard work, just as I did back in the office at Jemalong, all those years ago...the cycle continues! 

Abby helping with orders Abby + Lucy, playing at Woolerina HQ Pippa + Sadie at a recent planning meeting


The down side to all this flexibility, and trying to juggle more work than I have the time to complete in the office, is that I never quite "switch off" - I'm always thinking about what needs to be done and wonder how I might fit extra work in around the rest of my busy life! We are so lucky to be blessed with so many opportunities for our products, however we don't necessarily have the staff to execute everything. 

I am so proud of the business that dad started and that we have been able to grow it together as a family; giving Pippa and I the opportunity to work alongside him, and now employ 3 other staff (who are amazing!), and that what we do as a team is really meaningful to us all. As with any job it presents challenges, but it's not just about earning an income, it's about being passionate and loving what you do - I am passionate about our products and our story - being able to work alongside my dad and sister is both an honour + a privilege. 

We'd love for you to share your family business story with us, either by commenting below or by using the #madebyourfamily on social media.

Happy Family Business Day!

Penny. x 

Shop our SS16 collection in-store at Woolerina! September 05, 2016 12:29

If you're a Forbes local & still want to shop online, use code LOCAL at the checkout to cut the postage cost - we'll contact you to arrange delivery/collection!

Fathers Day Gift Guide August 29, 2016 15:04

The Dad in our office (Warwick), prides himself on having a "practical" clothing label - that doesn't always go down well with the more fashion-orientated females he works with - however, dad's generally like practicality, so with Father's Day just around the corner, we've picked our favourite  "dad" gift ideas to share with you. 

Australian made mens merino t-shirt and baselayer Australian made merino beanie and scarf for men 

1. short sleeve crew t-shirt : one of the most versatile pieces in our entire collection (and one of our original designs), this t-shirt can be worn as a baselayer under other clothes, but has a simple, yet stylish design meaning it can also worn as an outer layer on its own. 

2. beanie + scarf : for the dad that wants to be warm + stylish - he'll look the goods at the footy or out for an early morning walk.

3. socks : it's the old cliche 'socks + jocks', but seriously, once you've worn amazing socks, you'll never go back...and these ones are amazing!

For dads that prefer to choose their own gifts you can shout him a Woolerina Gift Card.

HAPPY FATHERS DAY to all the dads. 

Penny. x

Meet Grace our trainee and finalist in the NSW Regional Training Awards July 05, 2016 16:04

We'd like you to meet Grace - our school based trainee who was recently rewarded for her hard work by being named a finalist in the NSW Regional Training Awards.

Our local paper, The Forbes Advocate, popped out to meet Grace and wrote a story on her. You can check it out below or view it online here.

Grace Quirk a finalist at the NSW Regional Training Awards 

Forbes High School student Grace Quirk was recognised for her commitment to her traineeship at Woolerina at the recent NSW Regional Training Awards.

Grace was the runner-up in the School Based Trainee/Apprentice of the Year category at the 2016 Western NSW Training Awards, held in Orange recently.

Grace has been a trainee at Woolerina for a little more than 12 months, having started in June last year when she was in year 10.

She’s currently completing her Certificate II in Applied Fashion Design and Technology through TVET, which will count towards her HSC next year.

Grace is Woolerina’s first trainee.

The idea to get a trainee was that of Delia Lennane (pictured above, with Grace), Woolerina’s head of design and in-house production, who also happens to be a fashion and design TAFE teacher.

Ms Lennane contacted Forbes High School to see if there was anyone who would be interested and suitable for the school-based traineeship, which is how Grace came on board.

“I was approached by a teacher at the high school who said they were looking for a trainee,” Grace said.

“I come one day a week and have been doing it for just over a year. I’ll finish [my traineeship] before I start year 12.

“I love it, it’s really good.”

Grace has been able to dabble in a mix of everything during her time at Woolerina including cutting fabric, sewing, design and production and more.

Ms Lennane has been Grace’s mentor throughout her traineeship and said it’s fantastic that Grace was a finalist in the Western NSW Training Awards.

“She’s been a very valuable team member - we’re really proud of her and how far she got with the award, just to be recognised,” she said.

Woolerina’s admin coordinator Penny Rout said Grace has been brilliant and a great asset to the team.

“We’re trying to work locally and train people locally,” she said.

“Keeping as much as we can in our region is really important to us.”

Woolerina is passionate about working with sustainable fibres, sourced locally.


Sophie Harris, July 2, 2016, 9:48 a.m.


You can also read about Grace on our team page

Penny xx

Winter is here... June 01, 2016 20:24

and the cold weather has (finally) arrived!

I have been wearing my black women's long sleeve crew the last couple of days; it really is one of my favourite Woolerina items and in winter it is my "go-to" piece of clothing. I literally wear it everywhere - to work, around the house, in the garden and out for dinner! 

The long sleeve crew neck top has been part of the Woolerina core collection since our very first range back in 2006. These tops are by far our most popular item - the classic cut, stylish bound-neck and signature Woolerina cuff make it a timeless wardrobe staple.

This top has always been available in our neutral shades - black, natural and navy and then each year we introduce several fashion colours to mix things up and give a pop of colour. In our 2016 collection we have some lovely strong colours to brighten up any bleak winter's day! This years colours include denim, plum, mid-grey, watermelon, cobalt and jade.

But it's not all about women; our long sleeve crew necks are available for the entire family including the men & kids, so if you really want to, you can be all matching!! 


These tops can be worn as a base layer against the skin under other clothing, but their simple and classic styling means they also work well as a mid or outer layer. Take my lead and mix it up for work or play or just "hanging out" - it's a piece you can't go wrong with!

I hope you all enjoy the Winter months and the activities that go with the cold weather!

Pippa xx

Wool Week 2016 May 12, 2016 21:13

It's no secret we LOVE wool here at Woolerina and this week, Australian Wool Week, is a time to celebrate this wonderful fibre.

Warwick has over 40 years experience in the Australian (an international) wool industry and, if you have ever met him you will know he lives and breathes wool...maybe he may even come back as a sheep!! It really is Warwick's passion to get more wool on peoples backs - in order to do that he has to make sure our fabrics are fine, soft and ever so comfy!

When you next pull on your Woolerina clothes, you might like to think about just how fine our yarns are -  one of our mens long sleeve crew T-shirts  uses 16km of yarn but weighs just 260 grams; if you unraveled one of our womens long line cardigans the yarn would stretch for 34km. One cone of these yarns, weighing just 1kg, will stretch for about 60km. If you still need convincing, the average human hair thickness is approximately 50 microns, Woolerina yarn is almost 1/3 of that! So you probably get my point - Woolerina yarn is pretty fine!

It really is incredible how wool grown on a sheep's back, in a paddock, can be turned into a wearable garment, and we are so glad we are able to put it on our backs and yours.

We'd love you to join the campaign - Live Naturally + Choose Wool.

Pippa. x

Mothers Day Gift Guide May 01, 2016 19:55

There's just a few days left to shop online for Mothers Day - if you need a little inspiration, we've popped together a few of our favourite pieces that we know will be a hit! 

Australian Made merino neckwarmer     Australian made long sleeve Merino t-shirt     Australian made hand screen printed Merino scarf


1. neckwarmer - perfect for chilly early morning/late evening walks, but stylish enough that she will probably want to wear it all day long.

2. long sleeve crew - a wardrobe staple that can be warn as an under or outer layer and with so many colours to choose from, you'll be sure to find one that your mum will love. 

3. printed scarf - seriously beautiful and something that your mum will treasure for many years to come, this scarf is a big "loop" and the fabric has been hand screen printed. 

If you think your mum would prefer to choose her own gift, a Woolerina Gift Card might be just what you're after. 

We can gift wrap and send directly to your mum, just tick the box and enter the details at the checkout. Get your orders in by 9am Tuesday 3rd May for delivery before the weekend. 

And if you need help making a decision, we love getting your phone calls, so please phone us on (02)68512100!

Penny x


Shop in-store at Woolerina HQ May 01, 2016 00:00

2016 Autumn | Winter Collection in store now! March 23, 2016 14:40

After a long, hot Summer at Woolerina HQ the arrival of some cooler weather makes us very excited to show-off our 2016 Autumn | Winter collection, our eleventh to date. Featuring some beautiful new colours, exciting new fabric weights and knit constructions and of course, new styles/designs across the complete range.

The soft Australian Merino wool in this collections continues to come from Glenwood Merinos at Wellington in NSW and is raised on nothing but fresh air, grass and water. The sheep and Glenwood farm are managed using sustainable and ethical farming practices.

We are so proud to continue to bring you Australian made, ethically produced clothing, for your family from ours.




    Australian Merino clothing for boys

Penny. xx

Twelve days of Christmas wrap-up | gift guide December 12, 2015 00:00

To kick off the festive season we have been posting our favourite Woolerina gift ideas on Instagram + Facebook over the past 12 days. If you've missed it via either channel, we're wrapping it up here on the blog. If you're yet to finish your Christmas shop, we hope you find some inspiration right here.
And then the essential bits...we'll be shipping right up until Tues. 22nd Dec. but if you'd like to receive your order prior to Christmas, be sure to get your order in by midday Wed. 16th Dec.
We can gift wrap gifts and send directly to the recipient, just check the box and enter all the details at the checkout. Gift Cards can be ordered online + sent directly to the recipient via email, so they are a great last minute option!

Wishing you a very Merry Christmas from all of us at Woolerina. xx

Storing your Woollens for the Summer October 27, 2015 15:57 3 Comments

As the warmer weather has hit, most of us are popping our woollens away for the Summer - unless you are heading on a holiday somewhere snowy and exotic!

Many of us know (and probably because we've learnt the hard way) that little vermin like to feast on our favourite woolly clothes...and they aren't silly, your favourite pieces are often the tastiest! We have popped together a little guide to storing and caring for your Woolerina gear before you pack it to the back of the wardrobe.

1. Washing

Before storing wool, it should always be washed first - all Woolerina clothing is machine washable on a gentle cycle at, or below, 40'C  using a wool approved detergent. We recommend our all-natural wool wash, it has a beautiful Eucalypt smell which helps to keep any nasty critters at bay.

2. Drying

Do not tumble dry your Woolerina garments, simply lay them flat across a clothes horse over a towel.

3. Ironing

Use a steam iron on the wool setting (medium heat), lay the garment flat and lay a damp cotton cloth over the gament - this is important as an iron which is too hot will lead to discolouration or worst case, may leave a scorch mark.


4. Storing

Knitted garments should be stored flat in a folded manner, rather than on a hanger (hanging can lead to the garment stretching out of shape and the formation of bumps on the shoulders, where the hanger sits). Your woollen garments should ALWAYS be stored with a moth deterrent! We recommend natural products such as fresh bay leaves or whole black peppercorns (yes, the ones from the supermarket!). A few fresh bay leaves or mesh bag of peppercorns should be layered between your garments. Patchouli is another great deterrent - you can impregnate some oil on a cloth or cedar ball and then place this amongst your clothes. These products are completely safe to you and your garments. Should you wish to use naphthalene, always place the flakes or 'tablets' in the top of the storage area as the chemical gas they emit is heavier than air. If moths are a particular problem in your area, you can also pop your woollies into a zip-lock bag and pop them in the freezer!

I hope these four tips help to avoid any of the little critters destroying your favourite wool garments so they will be ready for next Winter.

Happy storing!

Pippa xx

Grace Shares her Fibre Experiment October 22, 2015 16:26

Our school-based trainee Grace, has popped together a little post about some of the exciting things she gets to do for her Textiles Fashion and Design Traineeship.

"I have been working at Woolerina for the past four months, as I am completing a traineeship for Textiles Fashion and Design, and I love it! I have gained so much knowledge not only about sewing, but also about the great fabric that we use. The wool is not only great for your skin but it also keeps you warm and is great for everyday wear.

One of the components that I have to cover in my traineeship was to “identify fibres and fabrics” part of this component entailed me doing a burn test on natural and man-mad fibres. While I was doing the test I noticed how the man-made fibres such as polyester would catch alight and burn down into a hot sticky substance that was unable to be crushed down into ash. You can see that if you were wearing this type of fabric it would cause serious damage to your skin. Whereas the natural fibres like wool would pull away from the flame and self-extinguish, leaving a fine ash. So by wearing a woollen garment it actually smoulders and doesn’t burn.


Burning Polyester

 Burning Wool

Burning Silk

This test really shows the difference between natural and man-made fibres and how they react so differently to the flame. Here is just another reason why everyone should be wearing wool!"

I think we may have converted Grace to wearing wool - what do think? Pretty interesting little experiment I'd say!

Pippa xx

Family Business Day September 18, 2015 15:07

This Saturday September 19th is Family Business Day - a celebration that is a little bit close to us. Did you know Woolerina is a family business? In Australia over two thirds of businesses are family businesses and many of those make and/or grow their products - keeping local farms and manufacturing plants in business and local people in jobs. If you're in family business join in the celebration this Saturday.

Woolerina was established in 2005 by my father Warwick Rolfe and now, both my sister Penny and I are lucky enough to work with our Dad. Penny has been Dad's side kick for over 6 years and she knows everything about our business, and I mean EVERYTHING! When we set up office both Penny and Dad even waxed the floor and painted the desks together!

I only recently joined the business in January after spending a 6 year stint in Canada - when I waltzed into the office, I was presented with a trendy white Ikea desk - lucky for me the older sister paved the way, yet again! Family businesses always have their ups and downs, but I think it's probably more ups! We enjoy working hard together; sometimes there is the odd disagreement, but after all is said and done it ends with a BIG hug which is not really the norm in corporate offices... without it being awkward.

Penny and I both thrive off our Dad's passion for Wool, keeping our products Australian Made and ethically produced - from the farm side through to finished items of clothing.

A bit of an oldie, but I love this pic. It is of Penny's first day of school, I think the team fist pump says it all! 

With our love and passion for family business we always look to work with other family businesses. Luckily for us, we get to work with Glenwood Merinos who produce some of the best wool (well, that's what Dad says!) for our collection of clothing. Owners Norm and Pip Smith are 4th generation farmers - the Smith's have been breeding Merinos since 1898 on their property Glenwood, just outside Wellington in central NSW. Norm and Pip have 5 lovely children (Dad says they are the nicest kids he has ever met, I don't think he means nicer than Penny and I, but he hasn't confirmed). Norm and Pip work hard to achieve a balanced outcome for the landscape, the livestock, their business and the people.

The Smith family.

We also work with family business Humphrey Law the Sock Specialist, who provide us with the very comfy socks we sell. Sidney Humphrey and Albert Law established the sock factory in 1947. The original factory still exists, although it has been considerably extended, and while the original partners have died, sock making continues under the management of Albert Law’s children Rob and Elizabeth. Rob and Elizabeth are some of the nicest people you could hope to meet and this filters through to their entire staff who provide customer service which is second-to-none, and a product to match! 

Happy family business day! I hope you can all celebrate and reflect on the day of just how important and special family businesses are. As a family we will continue sharing warmth with the world!

Pippa xx



Hello Spring, we are happy to see you! September 14, 2015 15:23

Finally the blossoms are on the trees and some warm weather is upon us!

With Spring well and truly here, we are very excited to be launching our first ever Spring collection. Featuring a lightweight t-shirt for both women and men, along with some of our existing (and favourite) lightweight pieces for women, this collection is sure to be the ultimate in comfort this season. 


 Merino clothing typically gets put back into the wardrobe at the end of winter, so we thought we'd share some of our favourite reasons why we love Merino in warmer climates too. 

Merino wool is naturally breathable and will 'wick' moisture away from your body and move it away into the air, eliminating any clamminess or discomfort from being wet and/or has the added bonus of not absorbing body odours! In this process, wool can actually absorb up to 40% its weight in moisture before it begins to feel wet.

Merino wool is a natural insulator through the tiny air pockets in the fibre. It assists your body to adapt it's temperature to keep you comfortable across a broad range of atmospheric conditions.

Merino wool has a naturally high UV protection rating, to keep you safe from those hot rays.

And finally, possibly the best bit, through the hard work of wool growers Glenwood Merinos, the Merino fibre used in our clothing so incredibly fine, soft and lightweight making it oh-so comfortable and giving it the most amazing drape.

With this new collection of ours, we dare you to give wearing Merino in warmer weather a go! 

Penny. x

A change is in the air... August 12, 2015 16:51

It's only slight, and it's intangible, but we've had a little hint that the change of seasons may just be upon us.

It started with this - beautiful wattle blooms before July had even finished! There's something about wattle and it's beautiful bright yellow can't help but smile when you see it.

Last weekend the sun shone for the first time in a week and a breeze blew that just 'smelt' of warmer days.

And the days seem a little longer - no more getting up in the pitch black or coming home from work in the dark. Yippee!

Although mostly it still feels very much like Winter, these little hints of Spring seem so promising and with the added excitement of our very first (although tiny) Spring collection, we say 'bring it on'!

Let us know what makes you excited for the change in season...or are you hanging onto these cool days?! 

Penny x.

5 things I'm loving about Winter July 12, 2015 15:55

1. A Roaring Fire - inside, outside, open, or slow combustion, it doesn't really matter what form it comes in, they're warm and comforting and soothing for the soul!

2. Porridge - the most deliciously warm and nourishing start to my day. Sometimes it's as simple as with milk and a tiny sprinkling of brown sugar, other times it's infused with cinnamon and served with poached rhubarb and nuts. Either way, it's sure a morning highlight.


3. A Woolerina Singlet - in my opinion, this is the key to surviving cold winters! I wear it to bed, on my morning walk and then all day. I literally don't take it off...getting it washed is a challenge, so I'm very glad Merino wool doesn't absorb odours and can literally be worn for weeks on end without a wash! My love for a good singlet dates back to some of my earliest memories, Mum & Dad were always making sure we had one on as a base layer.  
Woolerina Womens Singlet $69.00


4. Indulging a Scarf Fetish - I have many scarves in my wardrobe, Winter means I can wear one every day but also splurge and add a few more to my collection!


5. Hot Coffee - I love a good coffee, especially a cappuccino - that sprinkling of chocolate is a real treat! 

What are you loving this Winter?

Pippa xx

We're opening our doors! Shop in-store. June 24, 2015 10:34

With Winter in full-swing here at Forbes, we are excited to be opening the doors at our HQ for 5 days next week. We will be converting our office into a full retail space showcasing our complete range.

If you've ever wondered where we are or where you can check out the clothing you see on our website, next week is the time to visit us! There will also be some great discounts on discontinued lines.

Come alone, bring your friends, or tell someone who might be in the area...we'd love to see you and/or them! All purchases made in-store over the week will go in the draw to win a $50 Woolerina Gift Voucher.

You'll find Woolerina HQ at 70 Torig Road Forbes (off the Escort Way, just 5km from the centre of town).

We will be open from Tues. 30th June - Sat. 4th July (T-F. 10am - 5pm, S. 9am-12 noon).

You know you have a winner when... June 11, 2015 10:23

...a blogger happens to feature your dress not once, but 3 times!! 

Vanessa over at Style and Shenanigans keeps coming up with fabulously creative ways to pair our Merino Winter Dress with other winter essentials. She has hand picked some awesome pieces that go a long way to dressing up our simple LBD. 

Last week's look was with a wool wrap vest, which shows off the dress and keeps the body warm at the same time. Practical - how boring. Fashionable - how fun!

And this was worn to a school parent's dinner. From the other side of the classroom - from a school teacher point of view (mine, not Vanessa's) - this would be the perfect work outfit. And the girl is from Melbourne, where they know warmth.

Shop the look:

Woolerina dress $139 

And then this week, we noticed via Instagram, that Vanessa has decided to go a little more casual with our cardi. It's a great pop of colour - 'tomato' to be precise - for days that might otherwise seem a little dreary. 


Shop the look:

Women's Cardigan $129

Nice one Style and Shenanigans! We're feeling the love...and hope everyone else is too. Don't forget to tag #woolerina if you happen to snap your good self on Insta wearing our goods. We would love to see your everyday style.