Celebrating 15 years of soft Australian Merino Style

From small beginnings in 2005, Woolerina is excited to be celebrating 15 years of soft Australian Merino style in 2020. Whilst our industry has seen many changes in this time, Woolerina’s passion to take wool directly off-farm and follow it through to finished items of clothing is as strong as ever.

The past fifteen years have seen us grow from a small home office with all production out-sourced, to our current space encomapssing offices, a shopfront, warehouse and light, bright cutting and sewing rooms. Headed by Woolerina’s founder Warwick Rolfe, we now also employ three administration staff (including Warwick’s two daughters!) and three production staff, with all cutting and sewing happening at Forbes in central west NSW.

We make clothes with love, to be loved by you!


Sharing the Woolerina Love

Thank you, I received my lovely woollen socks and the lovely handwritten note. I certainly have had a enjoyable experience shopping with you. It's nice to support a Australian business with Australian made clothing.


I took it straight out of the package and put it on and haven't taken it off .... it's a 'chilly' 20 and rainy in Townsville right now and I need two layers! I really love this top and your 180 gsm fabric. So soft! So comfy!

KarenTownsville, QLD

Opening the parcel really made my day and once I had tried on my new Pullover I felt like I had had a day out shopping instead of being socially isolated.


I just received my Woolerina neck warmer. It's brilliant - thin enough to wear under my helmet, long enough to also wear like a Balaclava over my head, and still protect my neck comfortably!!! And it's pure wool!!

RossMonbulk, VIC


Shop in store at Woolerina


MONDAY - THURSDAY : 10am-4pm

Other times by appointment - please phone us on (02)6851 2100

Join the Woolerina Family

Sign up to our newsletter for exclusive access to new collections and member-only offers.