Celebrating our 20th autumn winter collection in 2025 has been a BIG milestone for our family business and it has been a wonderful time to reflect on how far we’ve come. We began with four styles in 2006 in just three colours; our current inventory consists of well over 30 styles in almost 10 colours!
It is bittersweet to share with you that, as a family we have made the decision to close Woolerina. This has been a decision we have spent a long time coming to and one which we have not made easily.
Bringing our 20th collection to life brought with it many challenges as we grappled with the deep loss felt by us all following the loss of our much-loved wife & mother, Robbie. Robbie played a very important role in the early days of Woolerina developing the patterns for our first four styles; she continued to provide support across the last 20 years, finishing with helping in our sewing room in early 2024.
And so, it now feels like the right time to close this chapter.
We continue to have a very strong belief in the business that we have created and the products that we make and sell so, in honour of this, we won’t be offering large discounts or planning a rapid closure. We will not have an AW26 collection of colours/styles to launch next year and will not be re-stocking our classic collection of colours/styles, however we will continue to operate in a “business as usual” manner until we have sold all of our current on-hand inventory.
We would like to extend a big THANK YOU to those who have been part of our journey over the last 20 years – our makers, the beautiful locals who have modelled our garments, our photographers, graphic designers, industry partners and of course our loyal customers, many of you who have been with us since the beginning. We are so grateful.
With Love,
Warwick, Penny and Pippa xx
Leave a comment