Merino garments made with love, to be loved

Luxurious, durable and elegant – it’s no wonder merino wool is adored by people all over the world. We’re devoted to bringing you the softest fibres of this special textile through garments that are fashionably flexible and resilient – so you can rely on your Woolerina staple for years to come.

We make clothes with love, to be loved. From hand-selecting merino fleece ourselves, to creating beautifully-made garments locally, we’re a proudly Australian business. We’re also focused on ethics (accredited by Ethical Clothing Australia), quality and care – taking the time to craft garments with only the finest, Australian merino wool. The sheep we shear are non-mulesed, and we ensure that they grow their fleeces in the best living conditions – on native pastures, with plenty of drinking water and Aussie sun. Our makers are paid award wages and have comfortable working conditions to bring our collection of pieces to life.