Are you ready for Mother's Day?

Woolerina is the perfect choice for your Mum this Mother's Day - there are so many options for budgets big and small!

Woolerina's 2013 range features some lovely colours to brighten up your Mum's Winter wardrobe:

Electric Blue	Cherry Red	Leaf Green	Lipstick Pink

Singlets ($65.00) in our lightweight 160gsm fabric are a great option for wearing under other clothing or on their own when it's warmer

Long Sleeve T's work well on their own & all are just $89.00

Polo (fabric weight 160gsm)	Long Sleeve V (fabric weight 230gsm)	Long Sleeve Crew (fabric weight 230gsm)	Long Sleeve Scoop (fabric weight 160gsm)

But if you don't want to worry about sizing, a scarf, neckwarmer, beanie or pair of socks is always a winner, as is a Gift Voucher!

Scarf - $43.50	Beanie - $27.50 Neckwarmer - $27.50	Socks - all styles $20	Gift Vouchers - $100, $150 & $200

Woolerina can even gift wrap & ship directly to your Mum - just type GIFT WRAP, and write her a message, in the comments section at the check out when you order.

Head over to our website to shop online now www.woolerina.com.au or phone our office (02)68512100.

Be sure to "like" us on Facebook for regular updates & our weekly Woolly Fact on Friday! And finally, Woolerina has crossed Bass Strait for the annual trip to the AGFEST Field Days - more details on this & our other event plans (including the Celebration of Wool at the Old Bus Depot Markets in Canberra) at our event page.

In 2013 Woolerina became accredited to use the Ethical Clothing Australia logo - this logo represents not only quality of workmanship but also that all employees working in the production of Woolerina clothing are paid fair wages and work in good conditions. In choosing to purchase a product which features the Ethical Clothing logo, you can rest assured that you are supporting businesses who care about their workers.

In March 2013 Ethical Clothing Australia featured an article on Woolerina's director, Warwick Rolfe - read the article below & discover a little more of what drives the "Woolerina story"!

With a Fashion Industry Forum dedicated to “The Wool Renaissance”, wool has pride of place at the L’Oreal Melbourne Fashion Festival. The Australian Wool Innovation explains that the vast majority of Australian wool is classified as fine apparel, suited to the manufacture of high-quality fashion apparel. Recognized by many as the world’s whitest, softest and most lavish natural fibre, Australian Merino wool has won its spur.

Among the passionate people who have dedicated years in building-up Australian wool quality and reputation, you will find Warwick Rolfe. Warwick has spent 30 years in the industry. Before delving into the retail sector with the Woolerina range of 100% pure Australian merino wool clothing, Warwick was a wool buyer, classer and broker. “The day I walked into the wool stores in Sydney on my first day as a wool buyer, I knew what I wanted to do for the rest of my life. I just love wool”. Warwick then went on to spend time classing in sheds in central NSW before moving to Forbes in 1980 where he opened the doors of Jemalong Wool, spending 25 years as a wool broker. After a few years spent working in other agricultural industries, the call of the fleece saw him return to his main love in the early 2000’s, initially working with The Egelabra Wool Grower’s Association to improve market prospects for member’s wool lots. Warwick spent time working with early stage processors to develop a beautifully fine yarn and then with knitters to create a very fine fabric.

With wool now being sourced from the well-recognised fine wool growing regions of Boorowa and Yass in NSW, the Woolerina story continues to remain close to Forbes. With no fine-wool processing plants left in Australia, the greasy wool must now be processed and spun into yarn off-shore, however it is returned to Australia where Warwick collects it from the docks in Melbourne and from there the yarn makes its way through knitting, dying, cutting and sewing before being packed up and warehoused at Woolerina’s base at Forbes in central NSW. “It’s a long process with a few middle-men, however the passion to keep our product as Australian made as possible is very strong” Warwick say. “If I had to send any more of the process off-shore, I just wouldn’t do it; I’m passionate about supporting industry in Australia”.

Welcome to Woolerina’s 2013 season!

The following article was featured at online magazine Australian Manufacturing last week.....

As the cold winter swings into full force, many of us are layering up with almost every piece of clothing we can find in the wardrobe. Practical in extreme cold & wet conditions – Australian made Woolerina garments are the ideal choice for everyday wear.

Made in Forbes, NSW, Woolerina produces 100% natural, sustainable, fully recyclable garments using the highest quality and most comfortable Australian Merino. Proudly Australian made, Woolerina outsources some operations to Melbourne and Sydney based businesses, including knitting, dying, cutting and sewing.

With stockists in the UK and Canada, online sales has been the winner for the company when it comes to exporting globally, with customers from the US, Canada, UK, Germany, France and Spain all wearing the soft, durable garments.

“The Woolerina story is quite unique in a world of mass imports – business principal Warwick Rolfe personally selects all the wool, directly off-farm, which goes into all Woolerina fabrics, this wool is then closely followed through processing, knitting, dying to garment construction. Warwick’s passion for the merino fibre and sharing the unique Woolerina story with consumers plays an important part in growing the Woolerina brand.”

As the retail sector continues to struggle, and Australia garment manufacturers are constantly pressured to outsource overseas, the team at Woolerina believes success comes from sticking to what you know.

“Woolerina is passionate about not following trends too closely or trying to imitate the styles and designs of some of the larger businesses – we are sticking to the formula which has proven successful since Woolerina began manufacturing in 2006 – simple garment design and basic colours. This principal has proved very popular amongst our customers who are looking for a garment that will be practical in a range of applications, from outdoor activities, to travel, to a basic fashion piece. The versatility of one Woolerina garment means that it is a product consumers can see a need for rather than simply a want.

Woolerina’s main selling method continues to be “taking it to the people” through markets, festivals, fairs and field days where consumers can touch and feel the product and we can provide education, however Woolerina has also had an online store for over six years now. Following a website overhaul two years ago, online sales have grown rapidly and Woolerina’s online shop is proving a great way for consumers from both around Australia and around the world, to purchase at anytime and from anywhere,” Penny Rout, Woolerina.

We’re feeling just a little bit proud here at Woolerina on this beautiful Monday after some exciting media exposure over the weekend.

As many would know, Woolerina is very proud of it’s Australian Made license. On Friday, Woolerina was lucky enough to feature in an Australian Made Special Feature in the Sydney Morning Herald. If you missed it, you can read the whole piece on Warwick’s passion for Woolerina by clicking on the image to the right.

Whilst at the Dubbo Ram Sales last week, Warwick was interviewed by Ian “Macca” MacNamara from radio program Australia All Over. Warwick routinely listens to Macca every Sunday (he makes pretty good company when in “Van Land” as he trips to events!), and in the early years of Woolerina Warwick and his wife Robyn made an early morning trip to the Henry Lawson Festival at Grenfell to show Macca their underwear! So last week, the opportunity to show Macca how the Woolerina story and brand had progressed was too good to pass up. Warwick’s interview, along with those of some other passionate “woollies” went to air on yesterday’s show. You can download Warwick’s interview as an MP3 here, or listen to the whole show at Australia All Over (Warwick's interview is in the 8am-9am time slot).

Woolerina is passionate about its Australian Made status...you can check out the latest news from the campaign here.